From the Front Lines: What Do You Do With an “In Memory Of” Major Gift?
Learn how to properly thank and cultivate an “in memory of” major gift.
Learn how to properly thank and cultivate an “in memory of” major gift.
If you take the time to understand how donors’ particular passions and interests relate to your organization, they will unleash their giving.
It’s less complicated than you think: a donor will respond to you if what you have to talk about is something that the donor values.
When you’re asking donors to help solve a problem, you need to show how it is connected to their passions and interests.
Fundraising is not just about the money. But money is part of it – and a goal for each donor will help you bring in more.
Every donor has a lifetime value – their current giving multiplied over time, adding in their potential to give more. Keep your eye on that goal.