Planned gift options are an essential part of an ideal comprehensive major gift program.
Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
When a donor makes a multi-year pledge, it’s an opportunity to strengthen the relationship – not to let it slide.
Take care of these 10 basics in major gift fundraising, and you’ll be head and shoulders above your peers in the eyes of your donors.
The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It’s up to you to make sure that doesn’t happen.
Don’t assume your board members will automatically give major gifts. Treat them like all of your major donors and you will see tremendous generosity and commitment to your mission.