4 Things Your Donor Wants: #4 – To Know Her Gift Made a Difference

4 Things Your Donor Wants: #4 – To Know Her Gift Made a Difference

Last year, Bank of America asked their high net worth clients what was important to them. The answer that came back was not surprising to Jeff and me. It boils down to two big areas: Essential: Health, family and financial security. Important: Connectedness, personal...