by Guest Contributor | Dec 12, 2022 | Communication Preference, Communication Preferences, Donor Communication, Impact Reporting, Reporting Back, YMAD | Communication, Donor-Centered, Impact, Reporting Back
As year-end approaches, so does the rush to make sure there’s a “You Made a Difference” (YMAD) piece ready for your communications in the new year. For today’s blog, I’m going to share with you a way to create impact-based touch points that are inclusive of all your...
by Jeff Schreifels | Feb 26, 2024 | Programs, Relationships, YMAD | Impact, Programs, Reporting Back
Richard and I are always talking to you about reporting back to your donor on the impact their gifts are making, right? We do this because failing to report back is still the number one reason why donors stop giving. In our experience, one key element to reporting...
by Richard Perry and Jeff Schreifels | Apr 19, 2021 | Programs, Relationships, YMAD | Impact, Programs, Reporting Back
You know how Richard and I are always talking to you about reporting back to your donor the impact their gifts are making, right? The reason we do it is that the lack of reporting back is still the number one reason why donors stop giving to you. In our experience,...
by Richard Perry and Jeff Schreifels | Mar 24, 2021 | Insiders, YMAD, You Made a Difference | Communication, Impact
We know. Your organization is amazing. Yes, it is. Jeff and I know this. The vision and mission statements are compelling. They are! The new CEO – goodness, could not have found a better one. And she brought those great strategies and connections in. Impressive. They...
by Jeff Schreifels | Nov 24, 2023 | Thanking, touch points, YMAD | Communication, Impact, Thanking
You know that when a donor gives a gift, your first job is to say thank you, as quickly as possible. And folks in our industry (including Richard and myself), have written, conferenced, and webinared this subject to death. But it still hasn’t sunk in. But today, just...