by Richard Perry and Jeff Schreifels | Oct 9, 2019 | giving trends, Retention | Communication, Donor Attrition, Reporting Back
In this recent NonProfit Times article, Paul Clolery documents what many of us know to be true: donors are leaving. They’re literally running out the door. And it’s alarming. He tosses out facts like: The number of donors plunged during the first six months of 2019...
by Richard Perry and Jeff Schreifels | Aug 26, 2019 | Giving Stops | Communication, Donor Attrition, Donor-Centered
Your regular and loyal donor has suddenly stopped giving. What should you do? First of all, notice that it has happened! Seems obvious, doesn’t it? But it isn’t. Jeff, I, and our team relate to an amazing number of MGOs who are not aware that their caseload donor has...
by Richard Perry and Jeff Schreifels | Apr 8, 2019 | Outcomes, Reporting, Retention | Donor Attrition, Donor Retention, Reporting Back
The donor had given $25,000 for a project that the MGO had presented to him – a project with intended outcomes he was very excited about. But there was a problem. The MGO couldn’t get proof of performance information from the program people. And, as much as he tried,...
by Richard Perry and Jeff Schreifels | Apr 5, 2019 | Management, Retention | Cultivation, Donor Attrition, Donor-Centered
It’s done all the time in business. And wise people will always ask “why” if something has gone wrong in a relationship. That’s why I was intrigued with Isa Catto’s article in the Chronicle of Philanthropy from last August, putting forth the idea that when a donor...
by Richard Perry and Jeff Schreifels | Mar 12, 2018 | Connections, Direct Mail | Donor Attrition, Donor Retention, Giving
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.Most people think...
by Richard Perry and Jeff Schreifels | Sep 20, 2017 | Distractions, leadership | Donor Attrition, Donor Retention, Stewardship
Every day I talk with CEOs, EDs, Directors of Major Gifts and Development Directors about the health of their major gift programs. In almost every instance, they each tell me something like this: “Well, our big problem is that we don’t have enough major donors. If you...