Giving Ebbs and Flows, but the Trend Line is Up
Major gift outsiders can’t seem to get it: sometimes giving from a donor goes down. But we should continue to walk with them in the down times.
Major gift outsiders can’t seem to get it: sometimes giving from a donor goes down. But we should continue to walk with them in the down times.
Does a major gift program *really* make economic sense? Here’s how we explain it step by step to someone seeking the answer.
Because donors will leave your caseload AND because donors of higher current value and capacity will emerge, you need to freshen your caseload at least two times a year.
A good major gift officer is, in her caseload, creating a very healthy and robust group of donors who are staying with her organization and giving more.
Corporations, foundations and other grant-making organizations are simply groups of individuals who have agreed on what they believe it is important to fund. They are still individuals who have the same hopes, dreams and vision for our hurting planet as individual donors do.