Regular Donor Stops Giving – What Now?
When your donor stops giving, take the time to communicate and see why. With proper care and attention, many will come back in time.
When your donor stops giving, take the time to communicate and see why. With proper care and attention, many will come back in time.
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
The idea of the exit interview is powerful. We suggest you do it with every caseload donor who has stopped giving or is giving less.
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.
Non-profit leaders are always chasing the shiny object of new major donors. They don’t realize that they already have the donors they need.
Want to reduce revenue from your major donors quickly? Put them on an advisory board and have them do nothing. A bored donor is not an engaged donor.