Are You Prepared for the Next Recession?
How do you prepare your fundraising operation for an economic downturn? A properly-run major gift program will spare you the worst outcomes.
How do you prepare your fundraising operation for an economic downturn? A properly-run major gift program will spare you the worst outcomes.
Major gifts fundraising is like this: it moves very slowly. “By drips. Persistent, generous, tiny drips.”
You reap what you sow. Does your non-profit invest in major gifts? Do they nurture mid-level donors to grow your program? They should.
Too often, management inserts itself into the major gift forecast process with expectations that cannot (in full) be delivered on.
Who cares about forecasts and budgets for major gifts? Certainly a MGO should, because it creates one basis for your job evaluation.
At the 10,000-foot level, a caseload is made up of three groups of donors – what I would call the three economic elements of a caseload.