Do You Understand the Major Gift Pipeline?
Second in a Series: Unhealthy Major Gift Practices Earlier this year I wrote about the major gift pipeline – the concept that everything that happens in fundraising in an organization should be organized in a way that shepherds and cares for a donor, from the time...
Major Gift Organizational Structure — #6: Reengineer to be Donor-Facing
The major problem with most non-profit development structures is that they are organized to get money, rather than to serve donors. That is where the trouble starts. Because the organizers, when they are planning for fundraising and structure, are thinking “how do we...
Major Gift Organizational Structure — #5: Can’t We All Get Along?
You can have the talent. You can have the donors. You can have a great cause and even a great structure and process. But if don’t have the goodwill, cooperation and support of all the others in your organization, your major gift fundraising efforts will fail. This is...
Major Gift Organizational Structure — #4: The Four Main Things
So far, in this series on major gift structure, we have established that: Many organizations wrongly create structure around talent. There is a tendency to organize around similar activities or strategy. Often an authority figure “just decides” what the structure...
Major Gift Organizational Structure — #3: The Major Gift Pipeline
You are familiar with the Donor Pyramid. This classic fundraising image, reproduced below, is meant to illustrate how donors enter a non-profit’s fundraising system, and then how they move up to greater involvement and giving. Donor acquisition happens when a...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
