Are You Focused on the Right Donors?
Many years ago, I was working with an MGO to help create her donor portfolio. We were going through a process called the “gut check” to separate which donors were actually qualified from those that weren’t. We came upon one donor whom the MGO described in great...
Mid-Year Check Up #2: Which Donors Require More of Your Time?
Part 2 of a 5-part series: The Mid-Year Major Gift Check Up List It’s really hard for me to believe that a seasoned major gift professional will, in a moment of major gift suicide, tell his team to just “mail the caseload an ask!” And yet it happens all the time. When...
Qualify or Cultivate? You Can Do Both!
If you’ve been reading our blog for any length of time, you know that Richard and I continually preach that your portfolio should only have qualified donors in them. Again, qualified to us means, in addition to meeting an amount-given threshold, the donor has actually...
Engage Your "C-list" Donors
A few years ago the comedienne Kathy Griffin had a reality show called “My Life on the D List.” Essentially she made fun of herself as a non-“A-list” celebrity and the lack of respect those celebrities get from the public. It was a funny show, but there were many...
How the Wrong Focus Drives Down Revenue
Do these facts sound familiar? MGOs do not feel they are using their time efficiently. Admin tasks and bad data are prohibiting MGOs from meeting with donors. They are spending time scheduling meetings rather than actually meeting with donors. MGOs are connecting with...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
