Question of the Month: What’s holding non-profits back from treating their donors well?

Question of the Month: What’s holding non-profits back from treating their donors well?

It’s a sad fact that non-profit organizations are not treating their donors well. In the donor data we’ve analyzed from hundreds of organizations, average donor attrition rates are around 40-60%. So why are donors giving less, or going away altogether? One of the main...
Do You Know What Your Donors Actually Care About?

Do You Know What Your Donors Actually Care About?

Most of what you’re telling your donor, they do NOT care about. Your annual fundraising goals. The new building you need to buy or rent. The money you need to hire additional staff. Your overhead percentage. The number of offices you have or counties or countries...