Put Your Donors on an Emotional Rollercoaster
People purposely watch movies, television shows and video clips that make them emotional. If you have watched the television show “This is Us,” you know before you watch any episode that you will be blubbering in your pillow before the show ends. Or you know when you...
Start With the Problem
“Last year more than a million quarter-inch drills were sold – not because buyers wanted quarter-inch drills, but because they wanted quarter-inch holes.” This oft-quoted concept by Theodore Levitt sums up exactly what your focus should be as a major gift fundraiser....
How to Insert Emotion Into Major Gifts
You can feel deeply about the work that you do, no matter if it is about people, animals, the earth and even inanimate objects like a piece of art or the work of an architect. Whether you are in social services, relief and development, education, the environment, some...
7 Ways to Give Your Donors an Amazing Experience
As major gift fundraisers, I think we do a great job of providing opportunities for donors to give, thanking them for gifts, and providing them even more opportunities to give. What I think we have more work to do on, though, is giving our donors a great experience....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
