The Plague of Technical Communication
Have you ever been in the presence of someone who is blathering away and you can barely understand what they are saying? It happens quite frequently in major gift communications. It’s called “talking over the person’s head” – communicating something beyond the...How to Put Emotion in Your Major Gift Fundraising
I was sitting across the desk from a highly respected non-profit CEO. He was discussing how he felt his organization would only be able to raise money from government, foundations and corporations because his organization didn’t “feed starving kids with flies in their...
Transporting Your Donor to the Scene
Another article from Veritus Group to help you succeed at major gift fundraising. What you will learn in this White Paper: Why presenting your donors with the truth about the need is crucial. How to use emotion to help donors understand the need. Why you need to...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
