Truth Bomb #6: There Has to be a Culture of Major Gifts
In addition to creating a culture of philanthropy at your organization, you also need to embrace a culture of major gifts.
In addition to creating a culture of philanthropy at your organization, you also need to embrace a culture of major gifts.
If you’re to be successful in major gift fundraising, you must hold this truth in your heart: major gifts work is spiritual in nature.
As a leader, it’s up to YOU to knock down any barrier that impedes your ability to give your donors an incredible, joyful experience.
If you are an Exec Director, CEO or Board Member of a non-profit, you need to know that fundraising events have nothing to do with major gift fundraising.
Whether you are a Development Director or MGO, you have got to unblock whatever is blocking you from leading and be bold. Leadership and donors are waiting for you to lead. It’s your job as a non-profit professional to do it.