by Richard Perry and Jeff Schreifels | Sep 20, 2019 | Database, Excel, Marketing Impact Chart | Discipline, Moves Management, Planning
No one would actually say that out loud. But in their heart, they just don’t feel like making the effort to do the planning that is necessary for major gift success. Take our Marketing Impact Chart (MIC) for instance. It’s the central document in a MGO’s life that...
by Richard Perry and Jeff Schreifels | Jul 4, 2018 | Marketing Impact Chart, MIC, Personalization | Goal-setting, Metrics, Planning
One of the most common failures in the major gift field is the lack of planning for each donor on the MGO’s caseload. You know how it is. You have a vague idea about what you are going to do with this donor or that one. But you don’t write it down. You don’t...
by Richard Perry and Jeff Schreifels | Jan 21, 2016 | Individual Goals, Marketing Impact Chart, MIC, Strategy | Accountability, Discipline, Goal-setting, Major Gift Officers, Moves Management, Passions and Interests, Strategic Plans, Uncategorized, White Paper
A free White Paper from Veritus Group The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this...
by Richard Perry and Jeff Schreifels | Dec 23, 2015 | Donors, Marketing Impact Chart, Strategic Plans, Strategy | Major Gift Officers, Marketing Plans, Moves Management, Stewardship, Strategic Plans, Uncategorized
The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets, when we tell MGOs that this will be one of the first things they...