Your Non-Profit Will Die, If You Don’t Get This…
For years now, Richard and I have been writing about the fact that today’s donors do not give out of obligation like the generation before them. They no longer just trust that your organization is doing good things because you’re a non-profit. They will not accept it...
My Donor Can’t Give More
“My donor can’t give more.” When we hear this, it is usually pure speculation on the part of the front-line fundraiser. Speculation driven by a belief that the reason the donor is giving the money in the first place is purely economic, i.e. “they can afford it” or...
Five Strategies That Suppress Donor Giving
“How can something so good and so effective actually suppress giving?” the development director asked. “I mean, everyone knows that these things work!” That was the reaction of a seasoned fundraising professional to my comments that five commonly used fundraising...
Why You Need Different “Prices” For Donor Asks
Last week, we were asked why we at Veritus (known as “relationship-oriented” people) used the word “prices” in our discussion of creating donor offers at different dollar amount levels. The question appropriately suggested that the word “price” belongs over there in...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
