
How to I.D. Donor Passions and Interests
How do you find out what drives your donors’ giving?
How do you find out what drives your donors’ giving?
Donors will want to see things their way, and they’ll demand more accountability for how their money was spent. They’ll want to verify how things operate and will be thinking about the end result.
This thing about donors is a sacred trust. It is a mysterious and mystical thing. It is something to be valued and treasured.
Sometimes being “donor-centered” means risking that it may not be your organization that is the recipient of that donor’s gift.
If managers will embrace supportive ways to lead their fundraising teams, they will see a major difference in how the team performs, acts and increases revenue for the organization.
We urge every MGO to nail down their “December Strategy” so that each fundraiser has a clear path toward the end of the calendar year.