How to Use Info about Donor Passions and Interests
Fourth in a Series: How to Identify Donor Passions and Interests So you’ve identified your caseload donor’s passions and interests and the driver(s) behind them. Now what do you do? Several things as follows: Match them to the program category and sub-category of your...
Reporting Back a Donor’s Impact
Second in a Four-Part Series: How to Create Value for Your Donors I cannot overstate this. Reporting on the impact of your donor’s gift will make or break your success as a major gift officer, the success of your organization’s major gift program, and whether or not...
Donor Changes Mind
The donor had given $25,000 for a project that the MGO had presented to him – a project with intended outcomes he was very excited about. But there was a problem. The MGO couldn’t get proof of performance information from the program people. And, as much as he tried,...
14 Ways to Tell Your Donor She Made a Difference
“How do I tell my donor she made a difference?” the MGO asked. “I mean, there are only so many ways to do that.” Good question. Jeff and I routinely tell MGOs that there is no limit to how many times they should tell a donor he is making a difference. You could do it...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
