Get Rid of Donor Fatigue
Your donor is tired of talking to you, probably because you’re not listening. You’re just trying to get to your fundraising goal.
Knowing What to Talk About
You’ll always know what to talk about with donors if you pay attention to their passions and interests, and lose your immediate focus on money.
The Donor Isn’t Responding
The majority of your major donors are unlikely to respond to you when approached. So find and focus on those that WILL respond.
Summertime Lesson #1: Create New Plans for Donors Behind Goal
Utilize the more relaxed time of the year to prepare goals for a very busy time of the year and set yourself up for a winning last quarter.
Giving is Down – and It’s Your Fault.
Except for a life circumstance and maybe poor treatment on your part, your donor is likely giving less because you aren’t presenting her with a compelling reason to give.
Don’t Use the Word Retirement
A person who retires – voluntarily or not – is not suddenly useless. Now they have time to fulfill different passions and interests; and MGOs should be a part of that.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
