There is NO Secret Sauce: Build a Relationship, See Growth
There’s no shortcut to major donor retention. Get to know their passions and interests, and develop an ongoing relationship with them.
How to Earn a Donor’s Trust
You can know a donor’s interests and passions as they relate to your organization, but unless you gain their trust and know all of who they are, it’s unlikely you’ll obtain a transformational gift.
Leaders are Real People
When you build relationships with donors AND with your colleagues – when you’re real with others – you gain trust and acceptance you need to be successful.
Can You and Your Organization be Vulnerable?
Being vulnerable leads to a new kind of freedom in a relationship with a donor, one that has longevity & purpose. It can lead to an abundance of joy!
Wells Fargo Scandal is Like Many Major Gift Programs
Too many non-profit leaders exert lots of pressure on MGOs to “get the money.” If you go for the money you may get some, but you will lose the donor long-term.
Honesty and Transparency Build Trust with Donors
Relationships with major donors will become strained if fundraising staff are not honest with them. Build trust through honesty.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
