Show the Donor You Know Them
When you take the time to get to know your donors, they will understand that you care for more than their money.
When you take the time to get to know your donors, they will understand that you care for more than their money.
There’s no shortcut to major donor retention. Get to know their passions and interests, and develop an ongoing relationship with them.
You can know a donor’s interests and passions as they relate to your organization, but unless you gain their trust and know all of who they are, it’s unlikely you’ll obtain a transformational gift.
When you build relationships with donors AND with your colleagues – when you’re real with others – you gain trust and acceptance you need to be successful.
Being vulnerable leads to a new kind of freedom in a relationship with a donor, one that has longevity & purpose. It can lead to an abundance of joy!
Too many non-profit leaders exert lots of pressure on MGOs to “get the money.” If you go for the money you may get some, but you will lose the donor long-term.