Wells Fargo Scandal is Like Many Major Gift Programs
Too many non-profit leaders exert lots of pressure on MGOs to “get the money.” If you go for the money you may get some, but you will lose the donor long-term.
Honesty and Transparency Build Trust with Donors
Relationships with major donors will become strained if fundraising staff are not honest with them. Build trust through honesty.
Bring It into the Light
Bring It into the Light
When a non-profit or an MGO makes a mistake and admits that mistake and takes ownership of it, nine times out of ten, donors will understand. In the long run, they will trust you more because you were up front about it.
How to Build Trust with Your Donors
It’s vital in major gift fundraising that your donors know they have someone they feel comfortable with and can rely on. Here are seven ways you can gain and keep the trust of your donors.
4 Things Your Donor Wants: #3 – To Be Told the Truth
More and more donors are getting discouraged and disenchanted with philanthropy in general. They don’t know if they can trust what you tell them about their giving making any difference.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
