You’re Bleeding Donors and Dollars!
This is the third post in a 4-part series on “Why the Healthcare Sector Has to Focus on Major Gifts Now!” In the midst of a global health crisis, it’s devastating that healthcare sector non-profits are doing a really poor job of retaining donors. I mean, the whole...Are Your Donors Stuck?
At Veritus, before we start working with any client we look at their data. Mainly we’re looking at donor retention (donors who continue to give year over year) and value retention (the amount of revenue that is retained from the same donors year over year). But there...Don’t “Mine” New Donors, “Mind” Your Current Donors
When we evaluate a non-profit’s major gift performance, we really zero in on two things: value retention (caseload value in terms of dollars retained year over year) and donor retention (number of donors on a caseload that continue their giving year after year). What...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
