Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...