The One Question to Ask Your Donor
What’s the one question to ask your major donor that, when answered, will unlock everything you want to know about that donor? It is this: “When was the last time you experienced joy in giving a gift?” That’s it. The answer to that question, and the follow up to her...
Why Donors Are Giving Less
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is one major reason for this… but first, the facts and the research. In a December 27, 2016 article in The Atlantic, Alexia...
Donors Have a Need to Give!
A wealthy industrialist once asked Gandhi, “Do you need me or my money?” Gandhi replied: “I need only you!” Gandhi wasn’t against wealth or money. He just knew that humans could not find purpose and fulfillment in it. Some of the great philosophers and religious...
How a Donor’s Giving Progresses: Part Two
In my last post, I shared the 5 steps you need to take to get a bigger gift from your donors who have the potential to do so. To summarize, they were: A belief, on the part of the MGO, that big things are possible. Having a qualified caseload. Believing that there are...
4 Things Your Donor Wants: #3 – To Be Told the Truth
It was depressing to watch this series of events unfold. The donors, a very wealthy couple, had been giving to the organization for over ten years. They loved the organization. They had introduced the CEO of the organization to many of their wealthy friends. And...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
