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Don’t Neglect Your Major Donors Who are Mid-Pledge
When a donor makes a multi-year pledge, it’s an opportunity to build trust and strengthen the relationship – not to let it slide.
When a donor makes a multi-year pledge, it’s an opportunity to build trust and strengthen the relationship – not to let it slide.
Spend time to these find donors, then create a bold plan to ask big. Spend a great deal of time with them, proportionately, more than other donors.
Donors may be shy to put their names on buildings or projects, but it can create a culture of philanthropy among their friends and colleagues.
Transformational gifts are significant sums for the donor and the organization, and they happen only occasionally. MGOs who find that ability in their donor caseloads can plan and execute an effective strategy.
There is only ONE thing you need to do to get yourself and your organization started down a path toward building a culture of philanthropy. Just ask the question: “Where’s the Donor?” in every situation you are in.
Pledges are good. We don’t have anything against them. It is really good to have a donor commit to future giving. Our only concern is about WHEN to credit the pledge.