Nonprofits can lose their way if those involved forget why they came to be. Donors and mission-minded volunteers wanted to make an impact!
There is only ONE thing you need to do to get yourself and your organization started down a path toward building a culture of philanthropy. Just ask the question: “Where’s the Donor?” in every situation you are in.
Donors have specific interests – that is a fact. And you must find out what they are. This point has EVERYTHING to do with your ability to secure a meeting with the donor.
I’ve adapted the Commitment Curve into “Five Relationship Steps in Getting Meetings,” which will help you understand what your donor needs before she will accept having a meeting with you.
Make 2015 the year of relationship fundraising with your caseload donors. Remind yourself to work in all six of these areas listed here – it will help you and your donor – and you will reach the financial goals you have set for this year.