How Do You Get Major Donors?
Seventeen years ago, I was working at one of the top direct-marketing fundraising agencies in the country. We had just landed a brand-new client, and I was in charge of leading the team to work on their account. If I told you who this non-profit was, you would...
Four Reasons to Take Donors Off Your Caseload
I stopped giving to the organization in 1997. Yet I am still on their mailing list, receiving very expensive direct mail appeals, reminding me that I was once a great donor and my support meant so much – and could I give again? 1997. That was so many years ago. And...
Why Are You Denying Your Donors Joy?
The other day I received an email from an exasperated major gift fundraiser who asked me this question: “Our organization has set a new goal to become a donor-centric philanthropic organization. However, my organization currently holds a “walk/race” event that is very...
It’s All About the Pipeline
The other day one of our colleagues was in a meeting with a client, and at the end of the presentation the CEO got up and proudly proclaimed, “Okay, I’m convinced… we’re going to start heavily investing in major gifts! And to pay for it, we’ll cut new donor...
A Great Deal of Non-Profit Management is Terrible
I want to preface all I’m going to say by telling you that Richard and I have worked – and continue to work – with some really great leaders and managers. They “get it.” They are forward-thinking, and they have vision and care for their people and donors. That being...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
