Managing Major Donor Expectations
The donor was absolutely giddy about supporting the project. It was something close to his heart – something he had wanted to put his hard-earned money into. So when the MGO told him about it, the decision was easy. But he had a few questions on the scope and cost of...Keeping It Short, Simple and Donor Centered
In my last post, we talked about being appropriately persistent in your relationship with your caseload donor, worrying more about the relevance of your content with that donor than the frequency of your communication. In other words, make sure you are providing your...Connect Your Donor to One Person
“I can’t seem to get my donor to relate to what we are trying to do,” explained the frustrated MGO. “I tell her over and over about all the people that need our help, and it just doesn’t seem to click. It’s like the donor’s eyes glaze over!” That commentary sums up...Get Rid of Transactional Fundraising
Several days ago, one of our readers sent me a copy of a donor survey that a consultant had created for use with caseload donors. As I read it, my heart sank. While it was packaged as a helpful way for a MGO to secure information from the donor, in reality it was a...What Do You Hear from Your Donors?
I’m amazed what donors will tell you. But too often, MGOs and non-profits seem to have trouble listening to what they are saying. I have to admit; I’m personally not a great listener. People that know me well will tell you that. It’s something I’m always working on....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
