
Ticket Buyer, Member, or Donor: Who’s More Valuable?
Many ticket-buyers, members or subscribers will donate to your cause – IF you ask them. What’s holding you back?
Many ticket-buyers, members or subscribers will donate to your cause – IF you ask them. What’s holding you back?
Many non-profits get revenue from members and donors and donors – and treat them as entirely separate groups of people. They’re not!
To serve your donors, you need to connect with your teammates inside your non-profit. Only with their help can you really succeed.
Keep your star MGOs raising money, and hire someone else to manage the department – but if they want to lead, give them the training they need.
Fundraising works best when you’re in partnership with those who deliver programs and services, and those who track the money. Make them your friends.
A high-functioning mid-level program results in a high-functioning development team that is working together for what is best for the donor.