Pay Attention to What Donors DO – Not What They Say
I love this post from Seth Godin, as it not only captures my experience with opinions, but it is also an important point for you to consider in major gifts: It doesn’t matter what people say. Watch what they do. The story is told of a focus group for a new $100...
Five Ways to be a Successful MGO who Works from Home
Veritus Group has worked with hundreds of major gift officers over the years. A great many of them (roughly 25%) actually work out of their homes, full time or part-time, one to three days per week. For many non-profits, especially those that are national in scope,...
4 Things Your Donor Wants: #4 – To Know Her Gift Made a Difference
Last year, Bank of America asked their high net worth clients what was important to them. The answer that came back was not surprising to Jeff and me. It boils down to two big areas: Essential: Health, family and financial security. Important: Connectedness, personal...What Are You Saying to Donors?
We often hear from major gift officers that it’s so hard to get a meeting with a donor. They also say that they need more training on how to actually talk to a donor once they get into a meeting. We find that most MGOs are fine sending notes, or emailing updates to...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
