What Do You Do with Your “C” Level Donors?
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.
Major gift officers should plan to spend about 30% of their time and energy on cultivating and stewarding second-tier major donors.
Major gift officers who are working with a portfolio cannot treat all of your donors with the same amount of time and energy. You just don’t have time.
Jeff and I are often asked if MGOs should be engaged in planned giving work. Without taking even a second to reply, we say NO.
Having a goal and a plan for every donor keeps you focused and accountable; and this will, more than likely, lead you to be successful.
In my last blog, I talked about your major gift caseload as an incubator for transformational giving. Here is how that works with two different segments of your caseload.