Being a great major gift officer requires that your actions go beyond everyone’s expectations of you. Providing outrageous service to your donors will do that.
Sometimes “service” to your organization gets in the way of “doing your job.” Leaders and managers need to stop asking MGOs to do the dishes…
When your non-profit treats donors as part of your mission, you’ll provide amazing service to donors and set yourself apart from the competition.
Are you properly welcoming new donors who come onto your caseload for the first time? Are you doing anything special to let the donor know YOU are now her connection to your organization?
Major gift officers can learn a lot from well-run customer service companies like Ruby Receptionists. MGOs should practice WOWism too!
Can you do more major gifts-style work with mid-level donors, and inspire these donors not only to continue giving more each year, but also move them into major gifts much faster?