Question of the Month: How do you make it feel safe to move from a transactional fundraising model to a relational model?
When you’re leading change, it can create anxiety for some on your team. If your fundraising program has always followed a more transactional approach, when you introduce a relational model, your fundraisers may wonder how they’re going to be measured now, if not by...
Question of the Month: How do you move out of a membership, annual giving, or events-based fundraising model?
Is your organization’s fundraising strategy focused primarily on events, membership programs, or an annual giving model? While these strategies can certainly be valuable, they tend to promote a transactional giving mindset that limits the organization’s...
The Problem with Major Gifts Messaging
This post is part-one in a two-part series titled “You Don’t Know Your Donors” This is how major gifts messaging goes bad. Read on and see how it happens. So very sad and frustrating. A donor gave $1,000 to the organization during the last quarter of 2020. It was a...
Changing Your Major Gifts Program from Transactional to Relational
I was told about this experiment back in 1986, and it has stuck with me all these years. A teacher was given false information about the IQ and abilities of her classroom students. This changed her expectations of her students, which changed how she responded to them...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
