by Richard Perry and Jeff Schreifels | Jul 29, 2016 | Communication, Email, Letters | Donor-Centered, Moves Management, Stewardship
Recently, I was at a dinner with a few colleagues in the fundraising business. One of them posed this question: “What percentage of mail today is asking for a gift from a charity?” I blurted out, “70%!” Others said 40 or 50%, and one said 85%. And the answer is?...
by Richard Perry and Jeff Schreifels | Jul 27, 2016 | Cultivation, Mid-Level Donor Program, Pipeline | Caseloads, Donor Retention, Mid-level donors, Uncategorized
When Richard started Veritus Group, and I later joined him, we started out working with clients to create, build and manage only major gift programs. But after several years, we began noticing that our clients still had a problem with their donor file that was not...
by Richard Perry and Jeff Schreifels | Jul 25, 2016 | The Grace of Giving, the power of money, transformation | Donor-Centered, Giving, Major Gifts, Uncategorized
A wealthy industrialist once asked Gandhi, “Do you need me or my money?” Gandhi replied: “I need only you!” Gandhi wasn’t against wealth or money. He just knew that humans could not find purpose and fulfillment in it. Some of the great philosophers and religious...
by Richard Perry and Jeff Schreifels | Jul 22, 2016 | Management, MGO failure, Success | Discipline, Hiring, Major Gift Officers, Management
There are very few reasons for failure in the major gift business. Often the major cause of failure for the MGO is the organization itself. It just does not have the program to present to donors – or if it does, it has not prepared, packaged and priced the program as...