Donor research supports the MGO in providing helpful information about the already-qualified donors on MGO caseloads, not prospects.
Overhead isn’t a bad thing. You need to invest in infrastructure for your major gifts program to build net revenue year over year.
The second of a two-part series about four areas where managers find challenges when they are managing MGOs and a major gift program.
The fact is that the cost of providing admin support to a MGO actually increases the return on investment (ROI) of the major gift effort. But many managers and finance folks are more focused on keeping head count low in the organization. This prevents them from providing the very thing a MGO needs to succeed.