We must alter how we view and think about the relationship between non-profit donors and the organizations they support.
When non-profits understand that taking care of donors is part of their mission, they’ll be more successful in addressing the need.
Consider the act of giving your donor a form of encouragement to be part of your daily work of major gift fundraising.
Unless you see your donor as a partner in the work, fundraising can be purely transactional – you go to them when you want something, and then you leave them alone. It’s time for a change.
When your non-profit treats donors as part of your mission, you’ll provide amazing service to donors and set yourself apart from the competition.