Giving is Down – and It’s Your Fault.
I mean the “collective you” when I say it’s “your” fault. Not YOU personally. It’s all of us in the non-profit sector. We’re all at fault for the downturn in giving. Jeff and I hear so many reasons why people think giving is down. Things like: We’re sending too much...
What Do Your Donors Get Emotional About?
As of today, over $700 million dollars has been raised to rebuild the Notre Dame Cathedral that burned earlier this week. It was within hours of hearing that this historic landmark was in flames that major donors started to commit vast sums of money to rebuild what...
The Spirituality of Major Gift Fundraising
We write a lot about the structure, process and implementation of major gift strategies in this blog. We write about what it takes to be a great major gift fundraiser and how to build relationships with donors. All of those things are important and necessary for major...
Pass On Your Tax Reform Worry to Donors
If you’re worried about the effects of recent US tax reform on your fundraising, then the best thing you can do is to pass on that worry to your donors. Hang on – let me explain. Several months ago, I wrote a blog titled Hyperventilating Over Tax Reform where...
The Positive Effect of Human Touch in Major Gifts
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.Most people think...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
