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Question of the Month: 3 Things You Cannot Sacrifice as an MGO
It’s common for major gift officers to be overcommitted. Partly because the role attracts the kind of people who are always volunteering for more – always saying “yes” when people ask them for help. Those MGOs are some of the hardest-working folks I know. But when...
Your Reputation Matters: Restoring Donors’ Trust in Your Organization (Part 4 of 4)
I was talking with a business colleague and asked him if he knew Ralph [not his real name]. “You know,” I said. “That guy who used to work at [name of organization].” “Oh, you mean Ralph [last name]? Yeah, I know him. Stay away from him, Richard. He is bad news. Did...
Don’t Stop Sending Direct Response Appeals to Your Major Donors
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Don’t stop sending...
Why Am I Doing This Work?
Today, I want to encourage you to conduct a “gut check” to see if you know why you’re doing what you’re doing. I’ve been reminded recently about how inspiring and refreshing it is to sit with someone who loves their life’s work. At the same time, it can be painful to...
How Likeable Are You?
There’s no doubt that a Mid, Major or Planned Gift Officer needs to be likeable. I mean, if your personality just grates on a donor, it’s not going to go well. That’s why I was intrigued by this article in Southern Living on 10 Habits of Extremely Likeable People....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
