Bad Decisions That Will Destroy Your MGO
There are some crazy things happening out there. Authority figures asking Major Gift Officers to do wrong things, like… Why would you pay a MGO to prospect among wealthy donors who may have given just a small gift ten years ago? This is the classic “they have money so...
Name & Contact Info Is All That Is Needed
We’ve heard it hundreds of times. Some authority figure or MGO/PGO, speaking about a wealthy person they know about, or some corporate or foundation leader, says: “Look, I have their contact info. So let me reach out and tell them what we do. I think we have a good...
Medium to Large Organizations: Where Do You Find Major Donors? Part 2 of 2
In my last post, I set the context for all organizations who want MORE major donors. As I said, almost every non-profit Richard and I talk to wants to increase the size of their major gift program. Who doesn’t, right? But unfortunately, most folks in non-profit...
Small Organizations: Where Do You Find Major Donors? Part 1 of 2
Everywhere we go, Richard and I are asked, “Where can I find major donors to support our organization? My answer is to stare at the part of their face just above the upper lip… otherwise known as “right under your nose.” Okay, maybe that’s not such a funny joke to...
How Should the Donor Research Function and the MGO Work Together?
Before I get into this subject, I want to point out that I’ve used the words “Donor Research” instead of “Prospect Research,” because in our philosophy of major gift fundraising MGOs don’t relate to prospects, they relate to donors. The word prospect is used in the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
