Specifics Make a Difference in Major Donor Giving
You know it’s true – you will be more successful if you have something specific to present to your donor. But Jeff and I hear over and over, in most every nonprofit we visit, that program specifics are hard to come by. If it’s not the program people, then it’s...One Simple Word Changes Everything
I found the chart above to be fascinating and true for major gifts, which is why I wanted to pass it on to you. First a little background. (I am taking much of this material from a blog by James Clear.) In 1977 a psychologist, Ellen Langer, and her research team at...Keeping It Short, Simple and Donor Centered
In my last post, we talked about being appropriately persistent in your relationship with your caseload donor, worrying more about the relevance of your content with that donor than the frequency of your communication. In other words, make sure you are providing your...Connect Your Donor to One Person
“I can’t seem to get my donor to relate to what we are trying to do,” explained the frustrated MGO. “I tell her over and over about all the people that need our help, and it just doesn’t seem to click. It’s like the donor’s eyes glaze over!” That commentary sums up...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
