Think and Act Long-Term in University Fundraising
Last in a 5-Part Series: Great Opportunities at Universities I’m tired of colleges and universities using campaigns as a crutch to bring in cash, rather than building long-term relationships with donors and alumni. Campaigns aren’t necessarily bad, but Higher...
Don’t Neglect Your Major Donors Who are Mid-Pledge
We’ve always felt that a donor who makes a pledge over multiple years is both a blessing and a curse for a major gift officer. It’s a blessing because you have “locked in” a certain gift amount over a period of years. But we’ve also seen it as a curse because it’s now...
When Your Major Donor is in the Middle of a Pledge
We’ve always felt that a donor who makes a pledge over multiple years is both a blessing and a curse for a major gift officer. It’s a blessing because you have “locked in” a certain gift amount over a period of years. But we’ve also seen it as a curse because it’s now...
How Campaigns Hurt Major Gifts
Someone is going to be upset when they read this. Reason: they’ve invested their entire career in campaigns, and when someone like me comes along and says that most campaigns hurt major gifts and are long-term failures, it’s a sword thrust into their soul. But I must...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
