Don’t Stop Sending Direct Response Appeals to Your Major Donors
Major donors on your caseload should continue to get regular direct response appeals (mail and email) just like the rest of the donor file.
Major donors on your caseload should continue to get regular direct response appeals (mail and email) just like the rest of the donor file.
If you have a caseload donor who is unresponsive, it’s possible that your outreach doesn’t match their communication preferences.
Communications with donors should be driven by their preferences and comfort level, not yours.
Qualifying donors is a very important part of major gift caseload management. You want to be sure you are talking to and relating to those donors who want to engage. It will make a tremendous difference in the quality of your work.