What's Wrong with Sending Donors Mail?
Recently, I was at a dinner with a few colleagues in the fundraising business. One of them posed this question: “What percentage of mail today is asking for a gift from a charity?” I blurted out, “70%!” Others said 40 or 50%, and one said 85%. And the answer is?...
It’s Only One Major Donor
It was 1966. I had just passed my test from the Federal Communications Commission, which allowed me to operate the equipment and be a full-fledged announcer in a local radio station. I had been hired to be an on-air personality. Back then, at least in smaller...
Things Major Donors Love/Hate: Transparency & Disclosure vs. Lying
I’ve been observing and relating to donors for over 30 years, and they’ve told me a lot. There are some things they love and hate in their relationships with the causes they support. I’ve made a list and I’m going to share it with you, in no particular order, over the...
Can’t We All Just Get Along?
How long ago has it been since you last talked to anyone who is running programs in your organization? When did you last have lunch with the manager of your annual fund or direct-response program? Do you and your communications director meet regularly to discuss how...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
