Ignore My Preferences – Plan to Fail
It’s no secret that we all have our preferences about all kinds of things. Stop and think what you prefer in food, vacations, clothes, cars, friends, sports, communication, politics, movies, humor etc. It’s a huge list. And very specific. Focus on that one word:...
Should Major Donors Get Fund Appeals?
At Veritus, we get asked all the time whether or not a major donor should get fund appeal letters, email solicitations, etc. if the donor is in the portfolio of a major gift officer. The short answer is YES! Typically, most major donors move through your major gift...
Your Donors Want Choices
Several months ago, I was sitting at a conference table with a prospective client, talking about the process needed to create our Donor Impact Portfolio. The Donor Impact Portfolio, when it’s complete, is a list of all the organization’s programs and projects, broken...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
