Some nonprofits keep organization-centered fundraising policies that ultimately deny donors more joy. You’re denying them the ability to engage in a deeper level, and to give more.
Very few leaders are thinking big. They have very little vision for growth. There is too much fear and trepidation to envision big ideas and implement them.
Do your donor a favor – ask her to give to a cause she cares about. It may help you, too; but go ahead and help her fulfill her desire to help.
What’s the one question to ask your major donor that, when answered, will unlock everything you want to know about approaching that donor for future gift?
As a major gift fundraiser, you are expected to tell your organization’s story and to know your donor’s story. All of it is important so you can bring those two together to make amazing things happen. But there is another story you need to know – your story.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.