by Veritus Group | Jul 17, 2023 | Goal Setting, Mid-level, Mid-Level Program, Mid-Level Programs, Revenue goals | Goal-setting, Mid-Level, Mid-level donors, Strategic Plans
In mid-level, with a caseload of 500-700, it’s not realistic to set goals for individual donors as we do in major gifts. Instead, mid-level donors are organized into three tiers, and fundraisers work their plan by sending strategic touch points for each of those...
by Guest Contributor | Jun 9, 2023 | Mid-Level Programs, Relationship-based Fundraising, Strategic Plan | Caseloads, Mid-Level, Pipeline Development, Retention, Strategic Plans
Words create pictures in our minds. The challenge in communication is determining if the picture in our mind matches the picture in the mind of the person speaking and vice versa. One of the coaching exercises I use to illustrate this point is to ask what someone...
by Richard Perry and Jeff Schreifels | Nov 9, 2022 | Donor Pipeline, Donor Retention, Mid-level, Mid-Level Programs, Passions and Interests | Mid-level donors, Passions and Interests, Pipeline Development
What’s so great about mid-level? We’re so glad you asked! More and more organizations are discovering that mid-level is the key to retaining donors and donor value. When you have a mid-level program that’s focused on building relationships with donors and discovering...
by Richard Perry and Jeff Schreifels | Oct 12, 2022 | Donor Pipeline, Mid-level, Mid-Level Programs, strateg | Mid-level donors, Moves Management, Pipeline Development, Strategic Plans
When did mid-level programs become an essential part of fundraising strategy? I remember it well. I was sitting in a conference room 10 years ago and a client of ours who we were working with on their major gift program asked a great question: “You know, the major...
by Richard Perry and Jeff Schreifels | Aug 8, 2022 | Donor Pipeline, Goals, Metrics, Mid-level, Mid-Level Program, Mid-Level Programs | Caseloads, Mid-level donors, Pipeline Development
More and more non-profits are discovering that a mid-level program is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to your mid-level donors. But how do you know if your mid-level program is...