In Fundraising, It’s About the Problem, NOT the Process
Is it clear what your organization is trying to accomplish, the problem it exists to solve? Your donors want to know.
Is it clear what your organization is trying to accomplish, the problem it exists to solve? Your donors want to know.
There are too many non-profit fundraising leaders who just don’t value good non-profit management. I don’t think it’s because they are bad people or they wouldn’t like good management. I think they are good people and they would love great management – but they just don’t DO it.
Viewing donors as part of your organization’s mission means changing the language you use for them. This changes your mindset, which then changes your actions.
If you can create an environment for your non-profit like I’ve outlined here, you will be able to attract good talent in a major gift officer, even when that talent is scarce.
If you, as a new major gift officer, will follow this road map in your first 60 days, I know for a fact that you will be serving your non-profit, your donors and yourself very well.