The Right Metrics: #2 of Measuring MGO Performance Series
It was an interesting conversation. I was taking the position that “meaningful connections” and amount raised are what matters in measuring MGO performance, and the manager was arguing that it was the number of face-to-face visits and amount raised. We were going back...Measuring MGO Performance: An Introduction
If there is one thing Jeff and I just love, it’s knowing how major gifts programs work. This probably comes out of our background in direct marketing where we measured everything. There is a cost revenue metric attached to most every direct marketing activity, and we...Doing What Matters
I will never forget the discussion I had when I was managing a sales team for a commercial company. I had been meeting with various salespeople, going over their performance, and now it was time to meet with Brandon (not his real name). Brandon was an energetic,...Valuing Impact, Outcomes Vs Overhead: #2 Trend to Watch in 2015
More non-profit leaders, MGOs and donors will value impact and outcomes vs. overhead in 2015. That is the second trend to watch this year. In an earlier post on reminding your donors about impact, I wrote about the need to focus on impact and outcomes rather than...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
