Ignorance in Major Gifts and What to Do About It
Major gift programs (next to planned gifts) is the top net revenue generator in most non-profits, so it always amazes Jeff and me how many managers and leaders can come up with statements like this: “Why are you taking good direct mail donors and putting them on...
MGO Credentials – What Matters?
A major gift officer can have a long list of credentials (schools attended, diplomas, certifications, etc.) and be a total failure at actually doing major gifts. Conversely, a MGO can have no schooling, no credentials, no certifications – and be an outstanding,...
Don’t Worry About Meeting Year-End Goals – Help is on the Way
“I don’t know how I’m going to reach the goals that have been set for me,” said the MGO. And with that one statement, this MGO joined the thousands of other MGOs we have worked with over the years, who come to this time of the year – the last quarter of the calendar...
How to be a Learning MGO
“There is no way I can succeed, because all the people I depend on to give me resources are not doing their jobs!” That was the reason one MGO gave for his lack of success, when he was not doing well in his job. As I began to think about this, I realized that I had...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
