Focus on the Money – Move Away from the Money
Question: “How do I get a donor who has offered to give $10,000 to give $15,000 instead?” That’s the question Jeff and I recently received. The thought behind the question will lead the MGO away from the very thing he wants – more money. Here’s how that works. The...
Leave Your Fear at the Door
I’ve run into many major gift fundraisers lately who have allowed fear to take them over. I understand it. Many times in my life, I have allowed fear to take hold, causing me either not to do something or to take a hurtful action toward someone in anticipation of...
MGOs Will Leave If You Give Them Unrealistic Goals
Third in the series Six Reasons Your MGO Will Leave Your Organization When speaking of fundraising goals, we’ve heard it all: “Look, just add 15% to what you got last year, and we’re good to go!” “It doesn’t matter that you got that one-time gift of $100,000; we need...
Freshen Your Core Caseload to Counter Donor Attrition
#3 in the series How a Caseload Grows Over Time We have just completed a major study on how a major donor caseload behaves over time. I will address the economics of the caseload in the next blog. Today, I want to talk to you about the composition of the caseload and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
