The One Thing You Don’t Want to Say
You’re connecting with your major or planned gift donor for the first time. And you’ve planned to say a lot of things. But there’s one thing you do NOT want to say. You don’t want to say anything about money. Why? Because money is the result of your helping the donor...
Big Gifts Come From Bold Offers
In the course of our work, we look at hundreds of non-profit donor files each year, to examine both value attrition and donor pipeline vitality – and by that I mean, is the non-profit’s donor pipeline healthy? The pipeline reports we see (more often than not) show...
Don’t Ask on Every Visit
“There’s no point in visiting a donor if you’re not going to ask for a gift on that visit!” So said the manager in the non-profit. And he’s dead wrong. That’s the worst thing you can do. Because it shows that all you care about is the money – that the only reason...
Develop Offers that Donors Want
7 Keys to a Successful Major Gift Program – Key #4: Develop Offers that Donors Want “Donors are approaching philanthropy in a completely different way. They are making decisions more thoughtfully. Their gifts are following their own intended purposes. Donors are...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
